Are you a young, selfie-taking, safe driver? Do you want a lower insurance premium? The latest campaign from QBE shows why Insurance Box can help.
The campaign, by Core, taps into the insight that drivers under 30 often feel penalised when it comes to insurance policies, because of their age and relative inexperience. QBE has released Insurance Box, an Australian first telematic product that connects to most cars, and provides users with a 'DriveScore' and feedback on how to become a saver drivers.
By showing who are careful drivers, some drivers might be offered reduced premiums when it comes time to renew insurance policies.
QBE Australia executive general manager Tim Plant said: “We are delighted to be offering Australia’s first telematics product rewarding young drivers for their safe driving. Our existing Insurance Box customers are saving up to 30% on renewal.”
The latest TVC builds on QBE's recent brand campaign, once again using animation for the Insurance Box creative.
Core creative partner Christian Finucane said: “Insurance Box brings a step change in innovation to a largely commoditised category in Australia. It demonstrates QBE’s purpose to be 100% committed to fairness for good young drivers.
“The spot follows the style of the 100% Commitment launch and is clearly differentiated from other insurance brands out there.”
A 30 second television commercial has aired across free-to-air in Perth and will appear on targeted digital platforms. It will be further rolled out to other states in the coming months.
