Call me (or click me) anytime.
Independent creative agency Core has channelled Blondie’s hit song ‘Call Me’ as the inspiration for an integrated campaign for QBE Insurance Australia, highlighting the insurer’s 100% commitment to customers.
Reworking the American rock band’s 1980s number one classic, Core has again used animation, which has become synonymous with the QBE brand.
The campaign includes 30 and 15 second TV commercial and radio spots, OOH, digital, social, search and internal communications, encouraging potential customers to call or click QBE for their home and car insurance.
Core creative partner and founder, Christian Finucane, says: “Call Me is an anthemic song and brings to life QBE’s ongoing commitment to their customers.”
QBE executive general manager, Bettina Pidcock, says: “We are focussed on providing great value insurance and this campaign reinforces that in an energetic and joyful way.”
Core won the QBE account at the end of 2014.
Credits:
Client: QBE Insurance
General Manager, Marketing: Bettina Pidcock,
National Marketing Manager: Gabby Tyler
Team Leader B2C: Rob Jones
Creative Agency: Core
Creative Partners & Founders: Christian Finucane and Jon Skinner
Copywriter: Jon Skinner, Anthony Ortuso
Art Director: Christian Finucane, Jari Kennedy
Strategy Director: Simon Rich
Designer: Kent Stewart
Account Director: Rebecca Scott
Account Manager: Lucy Almond
Account Executive: Joey Rosslind
Production: Kirsten Caly
Production House: Mighty Nice
Director: Alex Grigg
ECD: Darren Price
CD: Softly Dunstan
Head of Production: Gabrielle Joosten, Jane Reynolds
Music and Sound: Sonar
