"It’s not just how a room looks, but it’s also how it feels when you walk in.”
Paint brand Porter’s Paints and Thinkerbell have created a new brand platform ‘Paint with heart and soul’.
The work demonstrates the depth-of-feeling that true colour can evoke, by playing out the journey of a young couple as silhouettes on Porter’s-painted walls.
Jill Every, sales and marketing manager at Porter’s Paints, said: “When developing this new brand platform, we wanted to highlight that it’s not just how a room looks, that matters, but it’s also how it feels when you walk in.”
Olivia Romas, lead creative Tinker, Thinkerbell said: “We wanted Porter’s Paints to disrupt the rational category norms with some emotion, in a visually distinctive way.
"The colours of Porter’s Paints, along with the evocative shadows, and the crafted soundtrack capture the feeling of living in a beautifully painted room.”
The work went live nationally on television from 26 March, and will also feature across online, print and social.
Credits:
Client: Porter’s Paints, DuluxGroup
Melanie Stevenson - Brand Manager, Porter’s Paints
Jill Every - Sales & Marketing Manager, Porter’s Paints
Scott Wishart - General Manager, Porter’s Paints
Creative Agency: Thinkerbell
Olivia Romas - Lead Creative Tinker
Rosie Gearside - Lead Creative Tinker
Izzy Daniels - Lead Thinker
Liz Graydon - Brand Thinker
Nick Livingston - Lead Production Tinker
Sean McNicholas - Head Tinker
Ben Couzens - Executive Creative Tinker
Adam Ferrier - Chief Thinker
Suzi Williamson - Head Thinker
Marcus Bryne - Lead Retouching Tinker
Alex Virr - Lead Design Tinker
Media Agency: OMD
Head of Group - Dervla McGivern
Business Director - Carolyn McGookin
Strategy Director - Emma Ray
Account Director - Megan Blandy
Account Manager - Ruby Niarros
Trading Director - April Nicholas
Trader - Lara Paull
Production Partner: Photoplay / Playtime
Director - Michael Gupta
Executive Producer - Emma Thompson
Post Production: ARC
Sound: Bang Bang Studios
