The campaign was created by Wunderman Thompson.
Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’. Two words that people living with Parkinsons know all too well.
So in recognition of World Parkinson Day and Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator.
Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection.
It is hoped that this online generator will reach an important younger audience, as many see Parkinson’s as a disease that only affects the elderly, when in fact, there are over 40,000 people under the age of 50 living with Parkinson’s .
“Other then a tremor, many people don’t know what the symptoms of Parkinson’s are, causing many late diagnoses," Wunderman Thompson national chief creative officer Simon Langley says.
"And although there is no cure for Parkinson’s, early detection can mean a better quality of life. We hope this is something the creative industry can support and help spread the word on early detection.”
Parkinson’s NSW CEO Jo-Anne Reeves says the disease is both complex and misunderstood.
"Building awareness across all age groups and highlighting the lesser-known symptoms of Parkinson’s is important for early diagnosis and treatment – resulting in a better quality of life and less impact on relationships and opportunities for community engagement," Reeves says.
"Parkipsum’s is an elegant solution to this communications challenge and we are delighted by the creativity and combination of skills offered by Wunderman Thompson.”
Parkinson’s NSW and Wunderman Thompson are seeking creative businesses to implement the Parkipsum’s generator for the month of April, and beyond, in hope to spread the word of these little-known symptoms.
The generator can be found on the Parkipsum’s website here.
Credits
Wunderman Thompson
Simon Langley National Chief Creative Officer
Kat Thomas Creative
Nick Doring Creative
Dena Taiebat Digital Design Director
Marvin Cheung UI Creative
Joe Campbell Senior Front End Developer
Ana Lynch Partner
Rebekah O’Grady Engagement Manager
Parkinson’s NSW
Jo-Anne Reeves Chief Executive Officer
Mirelle Brockett Marketing and Digital Manager
