Nobody wants to spend more time scouring supermarket shelves
ALDI Australia is making it easier for Australian shoppers to find products in its latest campaign via BMF.
The campaign, Quality is Easy to Find, opens on a tense briefing between a search leader and his volunteers in remote bushlands.
As the team embarks on what is expected to be a long and tenuous mission, the search is swiftly called off just as it begins.
A member of the search party finds what they have all been looking for – ALDI’s Deli Originals Traditional Style Hommus.
“ALDI isn’t about offering endless options, we are about offering Aussie shoppers the right one," said Jenny Melhuish, marketing director at ALDI Australia.
"Every single product on ALDI's shelves is benchmarked against customer favourites and category leaders, enduring multiple quality tests and reviews to ensure it meets our incredibly high standards.
“If it doesn’t stack up, it simply doesn’t make the cut because quality shouldn’t be something you have to search for. At ALDI, it’s right there in front of you. With a carefully curated range of 1,800 core range products, we make it easy for shoppers to find high quality items at unbeatable prices every day.”
David Fraser, Executive Creative Director at BMF, said nobody wants to spend more time scouring supermarket shelves, comparing labels, and questioning their hommus choices.
"So ALDI keeps it simple and only stocks the very best.”
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and PR.
CREDITS
Client: ALDI Australia
Creative Agency: BMF
Production Company: Revolver
Director: Steve Rogers
Music and Sound House: Rumble Studios
Editor: Bernard Garry
Post Production: The Editors & Blockhead
Media Agency: Zenith Media
PR Agency: Ogilvy PR
