Campaigns

Cocogun encourages Australians to explore careers in aged care

The campaign was for the Aged Care Workforce Industry Council.

Surfing Australia's new identity with Indigenous connection to sea country via BWM dentsu

Leading into the Olympics, Surfing Australia is moving forward for the first time ever with a unified team name and design.

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Innocean and No Ugly team up to help Australians sleep better

The No Ugly ‘Lullabies’ campaign aims to put Aussies to sleep, by turning whatever’s keeping them awake at night into a tranquil lullaby.

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Suzuki showcases the 'motorbike of cars' via Deloitte Digital

The campaign will roll out across OOH, social, radio and digital.

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Breitling shines a spotlight with regional campaign developed by MASH

MASH curated a remote-working team of creatives, strategists and production specialists spanning Sydney, Melbourne and Malaysia for the regional execution.

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Nissan encourages Aussies to 'Travel the Whole World of Australia'

Set to Wolfmother’s ‘Joker & the Thief’ the AV was shot over five days across two states.

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Lifestyle Communities encourages older Australians to downsize to a bigger life

The campaign was created in collaboration with AIRBAG and By All Means.

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The International Koala Centre of Excellence rebrands as Koala Life

Branding design agency Principals has created a new brand, positioning and strategy for the koala centre.

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Cocogun and The Glue Society launch the world’s first supermarket ‘Selling Human Beings’

All funds raised from Human Mart will be donated to Anti-Slavery Australia in support of victims and survivors of slavery.

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Australian Museum encourages Sydneysiders to ask 'Why?'

The campaign was created in collaboration with SomeOne and VCCP.

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‘You can’t resist the call of Smith’s’ via Clemenger BBDO Sydney

Smith’s launches new brand positioning.

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St Hugo and Daniel Ricciardo launch ‘DR3’ campaign via Emotive

The Australian Formula One superstar has created a limited edition series of fine wines with the Pernod Ricard Winemakers brand.

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The Garvan Institute of Medical Research partners with BWM dentsu for first nationwide campaign

The work is entirely pro-bono and includes strategy, creative, media, PR and support from the media partners.

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The Brand Agency enlists young WA artists to encourage young people to vote

Following a public call-out, the artists were chosen for diversity in their artwork style, backgrounds and location, with many of them also being first-time voters.

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Barefruit Marketing teams up with Raine & Horne

The TVC, told as a narrative, includes a series of perfectly imperfect vignettes of family life in a regional property.

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TAB spotlights women in racing with #NotOneDay via M&C Saatchi

A 15-second launch film supported by press, digital, social, retail media and DOOH.

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Brisbane welcomes back interstate visitors via VMLY&R

The TVC is fronted by Aria award winning singer/songwriter, Megan Washington.

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Domain shows how Australians are reimagining where they want to live

The campaign came to life in collaboration with Re, M&C Saatchi, and Brilliant Films.

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