AdNews Newsletter
Cameron Munster, Josh Addo-Carr and Christian Welch star in the spots which celebrate the brand's support for Melbourne Storm.
The campaign launched with TVC, OOH and online.
The campaign launched across TV, digital and social channels in New Zealand.
"The idea was to position Rest as an active advocate and coach that helps members grow their super, no matter their income, work type, age or profile."
As creative partner on the project, Keep Left was tasked with building the brand from inception.
The campaign is being promoted across radio, outdoor, digital and social media until mid-July.
The campaign came together with Clemenger Group agencies, Clemenger BBDO Wellington and Colenso BBDO.
The campaign was created by Host/Havas.
“Together we created the ‘Master Common Sensei’, and he appears whenever danger is near, giving young workers the wisdom of common sense and 1000 toolbox talks.”
The 60-second and 30-second launch TVC spots were directed by Matt Devine at Revolver and sung by comedian Mark Bonanno.
The mockumentary-style campaign shows Aldi's competitors' employees shop at Aldi for the savings.
The Hyundai Electric Air Exhibition saw a branded blimp hover above a line-up of surfers in Newcastle.
The No Secrets TVC campaign promotes the burger brand's new Healthy Fried Chicken range.
As part of the campaign, the traditional seal on the Swinburne degree is replaced with a unique QR marker.
The campaign will be shown across digital TV including catch up and web.
The campaign showcases original artworks by Kentaro Yoshida, Sarah McCloskey, Leif Podhajsky, James Jirat Patradoon, Andrew Archer and Scott Marsh.
The campaign launched in May 2021 as a digital social lead national campaign.
The campaign launches across out-of-home and digital.
