AdNews Newsletter
Two 30 second TVCs titled ‘The Ring’ and ‘Impact’, feature the return of ‘The Beast’.
An interactive quiz determines readers' road trip personas.
The campaign was developed by Emotive.
“The design allows Illuminate Adelaide to flex and fill the spaces and communication challenges they face online, in print, on the street, and possibly across a notable building façade or two.”
The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
The campaign hero is a 30-second TVC.
The campaign planning and execution is managed by Bohemia.
The adverts are displayed on multiple billboards and digital screens in Brisbane from March until the end of April 2021.
Colgate ambassador Tayla Harris and AFL general manager of Women’s Football Nicole Livingstone were on hand for the launch.
The campaign stars Dame Valerie Adams.
The campaign launched with a 30-second spot for video on demand and YouTube pre-roll placements.
The multi-channel campaign, funded by the Victorian Government, positions cervical screening as the ultimate act of self-care.
The 30 second spot is currently airing on TV and social media.
The campaign light-heartedly shines a light on the need for a bit of comedy in a world of constant bad news.
This year’s campaign stars Geelong Brownlow Medallist Patrick Dangerfield, talking about how you haven’t fully made it until you’ve become a NAB Mini Legend.
The team also developed a brand voice and narrative to complement the new strategy, identity and tagline.
The campaign includes messages in 19 languages other than English.
Spinach has created a series of video assets with a 60-second brand TVC at the heart of the campaign.
