Pride starts with Yes.
Telecommunications company Optus celebrates diversity in its latest Sydney WorldPride campaign via M&C Saatchi.
As the Premier Network Partner of Sydney WorldPride 2023 and Sydney Gay and Lesbian Mardi Gras (2022 and 2024), this campaign encourages people to say yes to their true selves and yes to embracing peoples' differences.
The campaign leverages and celebrates proud members of the Optus family.
Emphasising that no matter who you are, where you come from or how you identify, we should be celebrating diversity and individuality every day, which ultimately creates a better place to live.
Matt Williams, Optus managing director, marketing and revenue, said: “At Optus, we believe it’s our differences that make us stronger and that great things happen when we lift each other up.
"That’s why our employee-led LGBTQIA+ network, Express Yourself, embraces the diversity of our amazing people."
The campaign launches this week, with YouTube, social and BVOD nationally, followed by OOH and official Sydney WorldPride partner activations from next week.
Credits:
Activations and Events Experiences: Emotive
Media: UM
Creative agency – Re and Yes Agency (part of M&C Saatchi)
Re
Dan Codyre - Design Director
Hannah Sharp - Senior Account Director
Annabel Cook - Senior Copywriter
Yes Agency
Simone Delaney - Head of Project Management
Roni Joukhador - Project Director
Production - Chee Productions
Post Production - Yes Agency
Photography - Joe Brennan
Film - Joel Garrett
Retouching - Dave Mercer
