The Australian Space Agency has unveiled its unique brand identity that incorporates elements of Australia’s past with its future.
Australian Space Agency (ASA) has revealed its brand identity to help it stand out among the international space community.
It’s the first work created by Ogilvy for the brand since it was appointed several months ago, following a competitive pitch.
Ogilvy Australia CEO David Fox said ASA needed an identity that reinforces its remit to look to space to provide real improvements on earth and also captures Australia’s powerful cultural heritage.
"We're incredibly proud of the resulting brand,” Fox said.
“It alludes to the light created by human light and industry, while referencing several significant Indigenous constellations that can be seen from our skies, representing important Dreaming stories.”
In addition to the new brand identity, Ogilvy also developed a video, as well as social and creative elements to support online and offline activity.
Credits:
Sally Kissane: managing director
Brenton Bleechmore: creative director
Gillian Browne: senior copywriter
Chad Edwards: creative designer
