Officeworks has launched a new TVC to highlight its back to school offering.
Officeworks has revealed its 2019 Back to School campaign as the end of the summer holiday approaches for students around Australia.
The campaign, created by AJP Partnership, showcases education through the eyes of a parent as they watch their child journey through school with resilience, confidence and friendships.
Officeworks national advertising and communications manager Simon Davenport said affordability continues to be the focus for the brand.
“We know price is a big consideration for many families as they prepare for the new school year,” Davenport said.
“So for us it’s about reminding them that we can support their child’s education journey by being the home of the essential school supplies they need, all at low prices.”
Officeworks is expanding on last year’s integration with Nine News by integrating the campaign with The Project on Network Ten.
The campaign runs across TV, online, press, out of home and radio.
Credits:
Creative: AJF Partnership a GrowthOps business’
Media: Initiative
Digital, Content, Performance Marketing and Social Media: Columbus
PR: Haystac
CRM: AKQA
