Napoleon Dynamite stars reunite in a cheesy spot for Burger King.
Burger King US has enlisted Jon Heder (Napoleon) and Efren Ramirez (Pedro) to help sell Cheesy Tots, back at the fast-food giant for a limited time.
In the 30-second spot, the pair throw back to the 2004 pop culture sensation and their love for tater tots.
The ad, from agency Code and Theory, employs the same kind of dumb yet charming delivery that made the film a hit.
The point, of course, is to let consumers know that their demands for the return of Cheesy Tots have been heard.
Gosh.
