SYDNEY: For months Jack Watts Currie has been busting to tell someone Ñ the small agency, with just ten staff, has picked up ongoing project work for the $5m Burger King account. In a creative presentation last year, Jack Watts Currie beat off Batey Kazoo and incumbent Lowe Hunt to claim its biggest ever business win. However, the client was adamant the change in agency be kept under wraps for competitive reasons and the agency obliged by not even putting its name on video tapes. Work that has already appeared includes the much talked about Ògive her oneÓ ads. Burger King was impressed with the agencyÕs research into the product, identifying men who eat a lot of burgers as an untapped market, hence the ribald executions which contrast with rival McDonaldÕs ÒhappyÓ ads and aim to cut through the clutter. ÒWe have had tremendous impact with the ads, they have performed really well,Ó said Burger King marketing director Paul Reynish. Due to an international agreement within the company there is no master agency for Burger King, however writer and director Jack Singleton says Jack Watts Currie is contracted exclusively for the rest of 2002.
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