You may have seen a sneak peak of the campaign at AdNews Live yesterday. Here's the full spot from NAB and Clemenger Melbourne.
Following the success of the NAB Mini Legends campaign in 2016, NAB and Clemenger BBDO Melbourne have created the next instalment: The NAB Mini Legends Draft.
Focusing on NAB’s commitment to supporting footballers from NAB AFL Auskick to the big time for both the AFL and the AFLW, the new campaign launches with a call out to the kids of Australia to enter the draft.
Kids who are most like their hero will have the opportunity to star in the new Mini Legends campaign, which will launch through in August this year.
NAB CMO Andrew Knott says the NAB Mini Legends Draft celebrates Australians’ love for footy, and NAB’s support of footballers at every stage of their AFL journey.
“We’re really excited to see the passion of budding footballers from across the country. The NAB Mini Legends campaign celebrates NAB’s support of footy, showcasing kids who aspire to play like their heroes,” Knott says.
Clemenger BBDO creative director Rich Williams says: "One of the resounding insights from last year’s campaign was how many children – and adults – wished they could become a Mini Legend. This was really the driving force behind the NAB Mini Legends Draft.”
The campaign has rolled out nationally through TV, digital, social and print media.
NAB has partnered with AFL since 2002, and has sponsored Auskick since 2006. Earlier this year, NAB became the naming rights sponsor for the NAB AFL Women’s competition.
