Life is full of change, complexity and unexpected challenges, but Australians’ experiences around home loans often remain fixed and unchanged - something that NAB wants to change.
NAB has launched new interation of its ‘More than money’ campaign to promote it's new initiative - “checking in” on its home loan customers.
The new ‘NAB Home Loan Check In’ initiative gives customers tailored communications including property insights and practical tips to help them unlock their home loan potential, such as how to access funds to renovate or upgrade.
The campaign, created by Clemenger BBDO Melbourne, demonstrates some of the changes Australian home owners might encounter in life, and how NAB can help.
The spot centers around a growing family and moments of change they encounter, all using their home as a stage.
NAB CMO Andrew Knott says NAB is demonstrating its commitment to supporting customers through life’s changes by helping them get more from their finances.
“We know our customers want more from us, particularly when it comes to supporting them on their home ownership journey. The ‘Home Loan Check In’ allows us to ensure we’re servicing our customers based on where they’re at in life," he says.
Clemenger BBDO creative director Rohan Lancaster adds: “Being customer centric is often said but rarely delivered on, so it’s great to partner with an organisation like NAB that is ‘walking the talk’ when it comes to supporting their existing customers with actual programs and services."
The campaign will run nationally across TV, digital and owned channels.
