Featuring kids living their best life, full of energy and vitality.
Pentavite, a leader in children’s health supplements, has developed a brand platform to build on its positioning as being ‘specialists in children’s health’.
The campaign, created by indie agency Dig, features kids living their best life, full of energy and vitality.
Peter Cerny, chief creative officer at Dig says: “The creative opportunity for Pentavite is to show up with a playful attitude that stands out in the market. An attitude that builds the association of Pentavite kids with the aspirational characteristics we observe in children who are living life to the max - fun, imaginative, and always packed full of energy.”
The films are crafted to capture the movement and energy of the children’s world, and are wrapped in a contemporary soundtrack created by sound studio, Squeak E. Clean Studios, to encapsulate the fresh and playful attitude.
Hong Xu, Pentavite marketing manager said: “Pentavite has been leading the way in supplements for children’s health over the last 50 years in Australia.
"The ‘Must be a Pentavite Kid’ campaign builds on this legacy, established to revitalise Pentavite’s heritage liquid range (the no.1 multi-vitamin liquid for kids in Australia), and generate awareness of our new products in gummies and chewables. We are incredibly proud of this work, which will serve as our distinctive, brand-building platform for Pentavite to stand out in the market for the years to come."
The integrated campaign will roll out across TV, OOH, Digital, Social, in-store and was kicked off through an activation through Pentavite’s sponsorship with the Australian Open (AO).
Credits:
Client: Pentavite
Allan Qiui, Head of Marketing
Hong Xu, Marketing Manager
Dianne Ly, Marketing Manager
Lori Braun, Assistant Brand Manager
Creative Agency: Dig
Paul Rhodes, Chief Executive Officer
Peter Cerny, Chief Creative Officer
David Joubert, Executive Creative Director
Lucielle Vardy, Executive Planning Director
Kate Churcher, Creative Director
Joost Van Der Schoot, Senior Art Director
Nick Milde, Copywriter
Alfrence Mak, Lead Designer
Stephanie Garner, Group Account Director
Tara Calder, Senior Account Manager
Susannah George, Senior Producer
Callum Yeo, Producer
Production Company: Loser Kid
Director: Clare Plueckham
Sound: Squeak E. Clean Studios
Media: PMG
