Follows young NAB AFL Auskicker Tully as she scores her first goal.
Big four bank NAB has launched its latest AFL sponsorship campaign which captures the essence of togetherness through a shared love of footy, via TBWA\Melbourne and Mindshare.
The new campaign comprising a TVC, alongside accompanying social and OOH assets, is a response to the current social environment.
The hero 30” spot follows young NAB AFL Auskicker Tully as she scores her first goal, which draws in everyone from neighbours and dog walkers to AFLW star Katie Brennan.
It wraps up with an epic overhead shot reminiscent of Buddy Franklin's famous 1000th goal moment, with the united crowd, including Buddy himself, cheering on Tully's big moment.
NAB CMO Natalie Lockwood said NAB has supported every goal, from AFL Auskick to the big time, for more than 20 years.
"Footy has an incredible way of uniting us and that really comes to life when we all celebrate a goal, a win or major achievement," Lockwood said.
"Not only do we love celebrating on-field goals, we support our customers to achieve their off-field goals every single day, whether that’s buying a home, saving for a dream holiday or starting a new business.
"The campaign captures this spirit in the story of Tully’s journey to kick her first goal, and how the community comes together to celebrate that achievement.”
TBWA\Melbourne executive creative director Matt Stoddart said it’s a beautiful thing across all levels of footy when a player kicks their first goal and everyone gets around them - sometimes even players from the other team.
"This story of a young Auskicker brings that moment to life in a way that isn’t exaggerated at all," Stoddart said.
This national campaign will kick off round one of the 2025 footy season rolling out across TV, OLV, OOH, social, display and owned.
