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Tasked with increasing awareness and saliency of pork as an everyday protein option.
Centred around a matchmaking game show.
Inviting Australians to check out the alternative in hardware.
Featuring kids living their best life, full of energy and vitality.
The campaign’s assets will be used across retail activity, in-store, catalogue, social and digital comms.
“With good value people around you, and good value booze in the fridge, what more could you want?"