A rugby league player teaches geography for UBET.
Rugby League legend Anthony Minichiello is making his debut as ambassador for sports betting provider, UBET, with this spot which sees him give a mock geography lesson in which he describes the Australian map as purely comprising NSW and 'other'.
On the eve of the first State of Origin clash of the 2015 series, the classroom spoof is designed to rally passionate Blues fans. UBET general manager, brand, Penny Glasson, said Mini was a great sport in playing the part.
The UBET campaign includes print, digital, TV, radio and social executions, supported as well by the brand’s own channels.
The ‘Australian Geography’ campaign was developed by The Monkeys, with media by Carat Brisbane, and goes live across all platforms in New South Wales today.
