Meals on Wheels showcases the client and volunteer relationship through new campaign by Common Ventures.
Meals on Wheels NSW has produced its latest instalment of its ‘Two Doors Down’ campaign.
The community service announcement shows the real life relationship formed over 11 years that Rhonda has delivered meals to Anne.
While previous online executions of the campaign showcased the individual characters and stories of those that use the service, this iteration focuses on the important relationship formed between Meals on Wheels and those they deliver to.
Meals on Wheels general managing marketing, Kathryn Dowling, says for many the service is more than just food.
“For some of our clients, Meals on Wheels is their only connection to the outside world through our wonderful volunteers,” Dowling says.
Delivering over 15,000 meals every day in NSW, Meals on Wheels has supported Australians in their homes for more than 60 years.
In the campaign, Anne describes herself as “one of the few people in the world who really loves being old” and it’s this lust for life and wellness that Meals on Wheels aims to convey through the campaign.
Common Ventures’ James Crawley says the agency’s approach was based on the unique offering of Meals on Wheels.
“We want to show Australians that there is a service they can use to support themselves, or a loved one – and that it’s not a faceless brand or supermarket chain that drops food at the door and runs," he says.
The campaign will appear on both metro and regional TV across NSW.
