Dine in the dark for Earth Hour 2015, and show support for the future of Australia's farm and food supply.
That's what the latest campaign from Earth Hour, by Leo Burnett Sydney, is encouraging Australians to do. Featuring the tagline 'Switch off for the future of Aussie food' and the hashtag #AppetiteForChange, the campaign aims to broaden the traditional Earth Hour message, to a focus on the future of Australian farms.
The campaign - launched earlier this month - spans TV, digital, radio and outdoor in the lead up to Earth Hour, on 28 March at 8:30pm.
Leo Burnett Sydney chief creative officer Andy DiLallo said: "Food has the power to bring people together. This campaign taps into that - bringing people together to give their voices and support to the need to protect and preserve the future of Australian food and the farmers who provide it."
"By encouraging people to 'dine in the dark', we can shine a light on the plight our farms - and our country - face."
WWF Australia and head of earth hour Anna Rose said: "All Australians are proud of our farmers for feeding the nation, but they are on the frontline of rising temperatures and more extreme weather. Flooding, drought, fires and changes in pests and weeds are affecting the farms that supply 93% of the food we eat."
To support Earth Hour visit www.earthhour.org.au and use the hashtag #AppetiteForChange.
