Celebrating the love of footy.
McDonald’s Australia is celebrating the love of footy, and both blue and maroon-blooded rugby league fans, in a pair of 360 campaigns which went live for the State of Origin Series.
Created by DDB Sydney, the NSW film features league stars Nathan Cleary, Brian To’o, Isaah Yeo and Millie Boyle, representing fans who have supported their footy team for life, and spotlights the art of always putting the team first – whether that be donning a blue wig on game day or providing the team with McCafé coffee.
The QLD counterpart leans into the joy of painting someone's face – or their car – in their team’s colours and wearing their favourite jersey to a first date.
“We love our league up here,” quips league legend Jonathan Thurston in the McDonald's Drive-Thru, joined by Tino Fa'asuamaleaui, Patrick Carrigan, and Valentine Holmes who also appear in the spot.
The OOH creative captures the magic moment the boys see their post-game feed. The campaigns champion a love a footy by celebrating fan behaviours unique to both states - focused around the comradery of the universally loved ritual of a pre- or post-game McDonald's meal, win or lose.
McDonald’s Australia marketing director, Amanda Nakad, said there’s a real magic in the air on Origin night, and it’s the love of footy.
"Given how much Macca’s loves footy, expressed through our New South Wales and Queensland Rugby League partnerships, we wanted to celebrate the game and its fans on one of the biggest nights of the rugby league calendar," said Nakad.
DDB Sydney creatives, Patrick Allenby and Nick Cole, said McDonald's is as mad about footy as the two states involved in Origin.
"These spots show just how much NSW and QLD are lovin’ the game," said Allenby and Cole.
Credits:
Client: McDonald’s Australia
Agency: DDB Sydney
Sponsorship agency: Gemba
Media agency: OMD Create
TV production: Powered by Nine
Photography: Chris Budgeon
