Walking, protesting ATMs are the focus of a new ING Direct campaign by Droga5.
Walking, protesting ATMs are the focus of a new ING Direct campaign to relaunch its Orange Everyday account, by Droga5.
The campaign, which is part of the relaunch of ING's Orange Everyday account, promotes the bank's free ATM access anywhere in Australia when $1,000 is deposited into the account each month.
Research by Mozo that revealed Australians are charged $1.5 million in ATM fees every day prompted the move to do away with the fees by ING.
Chris Kenny, head of marketing at ING, said: “It's interesting that although we have no physical presence, we can provide a unique offer through one of the country's biggest banking infrastructures – a network of 30,000 ATMs.”
The TVC, the 'March of the ATMs', debuted on YouTube and on television yesterday. The campaign is also running outdoor and with messaging on ATM screens and receipts.
Credits:
Client – ING Direct
Creative – Droga5
Digital – Soap
Media – UM
