Mercedes-Benz X-Class V6 Ute can escape any obstacle when being chased by a horde of overzealous paparazzi
Mercedes-Benz has launched a new campaign to promote its powerful X-Class V6 model.
The V6 is a variant of the X-Class, Mercedes-Benz’s first ever Ute, which launched in April 2018.
It is classified as one of the most powerful Utes in its class - completing the sprint from 0-100 in 7.9 seconds.
The campaign follows the escapade of a driver being chased by a horde of overzealous paparazzi.
Every time the chasing crew up the ante – from scooters to motorbikes to choppers, even canoes – the X-Class outdoes them. The ad aims to prove that whatever gets thrown at it, the X-Class V6 will “let them eat dust.”
The campaign was filmed in the photogenic surrounds of Canberra and Goulburn by the Royals in partnership with theSweetshop.
Diane Tarr, managing director at Mercedes-Benz Vans Australia and New Zealand, said the campaign reflects the capability and sophistication of the X-Class V6 in a local way.
“This is the third vehicle launch for Mercedes-Benz Vans in less than a year, and the energy of this spot is a reflection of the exciting 12 months we’ve had.
“As a German automotive brand launching a new ute into one of the world’s largest ute markets, it was extremely important that we created a campaign that launches the X-Class V6 into the Australian and New Zealand markets with immense pace and power, showcasing how well it can tackle our local terrain while turning heads at the same time.”
“The X-Class V6 is an awesome vehicle, so we were excited when Mercedes-Benz Vans came to us to bring a local campaign to life. Bringing some sophisticated style to the blokey 4x4 ute category was a lot of fun, and we couldn’t have done it without the teams at Mercedes-Benz Vans and The Sweetshop,” The Royals creative director Andy Jones said.
The campaign is supported by digital, print, radio and out-of-home advertising.
