Celebrating the way Australian's do Italian.
Leggo’s, the Australian-made pasta sauce brand, has launched a campaign via Wunderman Thompson Australia.
It's a celebration of all the unique twists and spins Australian's have been adding to traditional Italian cuisine.
For more than 130 years, Leggo's has become a staple in Australian households, with generations passing down their love for the sauce from one to the next.
Katie Saunders, GM of marketing at Simplot said the campaign is all about celebrating the way Australian's do Italian.
"Leggo’s celebrates experimentation and fun in the kitchen. We want people to feel empowered knowing that no matter how they do Italian or which ‘rule’ they’re ‘breaking’, we’ve got them covered with tasty, quality products," said Saunders.
João Braga, CCO at Wunderman Thompson, said it's no secret they love to break the rules when it comes to Italian food.
"Leggo’s is giving Australian's that extra dose of encouragement to get out there and add more pineapple to their pizza, parmesan to their seafood pasta, and share their delicious inventions with the world," said Braga.
The 'It's How We Do Italian' campaign is launching across various platforms, including OOH, social media, television, Trade and POS.
Credits:
Simplot: Leggo’s
General Manager – Marketing: Katie Saunders
Head of Brand Communications & Digital: Leanne Pearce
Marketing Manager: Nathan Gorman
Brand Communications Manager: Liza Friedman
Senior Brand Manager: Roxanne Tan
Senior Brand Manager: Jessica Johnson
Wunderman Thompson Australia
Creative Director: Steven Hey
Creative Director: Simon Koay
Chief Creative Officer: João Braga
Head of Strategy: Jill Mannester
Client Services Director: Sarah Horder
Senior Account Director: Eleanor Henry
Account Manager: Hayley Gaffney
Senior Producer: Siobhan Crowley
Senior Producer: Miryana Velyanovski
Designer & Studio Artist: Sarah Cameron
OMD
Managing Partner: Sharon Cookson
Business Director: Laura Nathan
Strategy Director: Catherine Rewha Rewha
Account Director: Michael Gregory
Account Manager: Charlotte Eastman
Account Executive: Thomas Foley
Investment Manager: Danielle Henning
Investment Executive: Spencer Egan-Tanner
Investment Executive: Kailam Dirckze
Media Assistant: Jude Islip
Activation Account Director: Farzana Udgani
Activation Executive: Sherwin Lee
