KFC is celebrating Australian’s ‘Home Cricket Ground’ this summer as part of its wider support for cricket in Australia.
Following the launch of its ‘Home Cricket Ground’ (HCG) campaign, KFC has stayed true to its word and executed a range of ‘Surprise & Delights’ at random KFC Drive Through restaurants to provide unsuspecting customers with free gifts to make their HCG better.
This campaign is being supported by above-the-line and below-the-line activity and will be used across KFC channels.
Watch the video for yourself and tell us what you think.
Credits:
Client: KFC Australia
Creative: Ogilvy Sydney
Production: One20 Sydney
Social: Social@Ogilvy
Public Relations: Edelman Australia
Branded Entertainment: Ensemble
Media: MediaCom
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