It’s been a year filled with change for MediaCom, one that has kept chief executive Mark Pejic on his toes the entire time. Last year it was Pejic himself headlining the new management structure but this year it’s all about the staff above and below.
The impact of Toby Jenner heading to New York will be felt but not in a major way. Of more importance to the agency’s success will be the changes within the Australian operation, of which there were many. Head of people and culture Efi Richter was lost to Mediabrands while MediaCom Melbourne managing director Phil Phelan also departed. Both had racked up more than 10 years at the agency. Peter Barrie was promoted to take on Phelan’s role while the other big appointment was head of entertainment Geoff Clark to Sydney managing director.
It was also a mixed bag for MediaCom on the client side. After 14 years the NSW Government account has gone out to pitch at an estimated value of $75 million. The Ikea account (buying only) and Danone were also lost. However, winning the Foxtel business valued at around $58 million was a big boost late last year. PharmaCare and Energy Australia, worth $22 and $11 million, also came on board.
Sourced from AdNews Agency Report Card, May 31 2013 edition.
What they say:
MediaCom is Australia’s leading media communications agency, recognised by RECMA (No.1 agency within the December 2012 Qualitative Report). As part of a global network, we plan and buy media for our client partners with a desire to drive results in the Real World. Our Real World positioning shapes everything we do – from our straight talking approach to dealing with client solutions, through to getting out of the office and speaking with consumers on the street and in their homes.
