The new look and feel for the brand has focused on immersive photography that aims to inspire guests to imagine their first steps onto the Island.
Interbrand has launched a major rebrand for Australia’s Daydream Island that includes a new brand identity and positioning as it prepares to reopen on 10 April.
The brand consultancy agency was appointed to Daydream Island last year to reposition Daydream Island after it sustained significant damage when Cyclone Debbie struck.
After an extensive two-year redevelopment, the new brand signals the revitalised offering guests will experience; from the relaxed dining concepts and vibrant bars to the modern rooms and suites with waterfront views.
The new brand identity came from research into the Island’s past, its people and the vision for the future, calling on the Resort’s loyal Facebook community to help share their memories adding colour and depth to the new brand story.
The renewed logo incorporates two of the Island’s most iconic residents, the beloved mermaids and the Island’s very own Living Reef residents - the stingrays.
“The Island has undergone a huge journey from the devastation caused in 2017 by Cyclone Debbie and we wanted the new brand to signal the evolution of the Island. The new brand gives a nod the Island’s heritage whilst also looking to the future," Daydream Island director of sales and marketing Jayson Heron said.
