Cute puppies will deliver greeting cards directly to Australians as Naked Communications pushes a new promotion for Hallmark cards.
The campaign promotes Hallmark's HelloYou:) app which allows customers to send printed cards directly from their mobile devices.
As part of the promotion for the app selected customers using it to send cards on specified dates will have their cars delivered by Labrador puppies specially dressed in their own uniforms.
The agency has created a two minute video promoting the app and the puppy delivery service.
Estherina Daniel, Head of Brand at Hallmark Australia said: “We love this campaign because it tells the story of HelloYou:) perfectly. For Hallmark, HelloYou:) represents a step into the future and demonstrates how we are offering tools to help people express themselves on any occasion.”
Tristan Graham, Creative Director of Naked Melbourne said: “We knew that once Australians understood how the HelloYou:) app worked they would fall in love with it as quickly as we did. So we recruited the cutest, most share-worthy little team to spread the word for us – a team of puppies dressed as posties doing actual HelloYou:) deliveries.”
Credits:
Hallmark Australia
Head of Brand: Estherina Daniel
Senior Brand Manager: Leanne Bilinski
Brand Manager: Lucy Cavanagh
Head of Digital: Merissa Hargreaves
Digital Channel Manager: Erin Bishop
Digital Coordinator: Ashlea Caygill
Naked Communications
CEO: Carl Ratcliff
Managing Director, Melbourne: Tom Ward
Creative Director: Tristan Graham
Creative Strategist: Craig Adams
Head of Design: Thomas Rennie
Strategy Director: Andrew Reeves
Account Manager: Sophie Gosper
Producer: Mark Bradley
Integrated Producer: Andy Day
Head of PR: Catherine Donnelly
Production/Post-Production
Production Company: C-KOL
Director: Jessie Oldfield & Adam Murfet
Producer: Elizabeth Rocka
Post Production: C-KOL
Editor: Dan Kerr
Sound: Production Alley
Music: Audio Network
