HCF is preparing for a year of changes with its new campaign.
HCF is letting Australians know that after 85 years, it's still considered the most trusted health insurer in Australia.
The new 'HCF Trust' campaign takes data from the 2018 Roy Morgan Net Trust Score Survey, which saw it come out on top as a trusted brand.
The work highlights everyday experiences that can leave Australians feeling cynical, such as the internet, weather and phone battery life.
HCF chief officer of business growth Greg McAweeney says the push aims to reassure Australians that HCF is focused on their health.
“We are going to be faced with a lot of changes, including the upcoming reforms, rate changes and the federal election,” McAweeney said.
“We want to give our members reassurance we will continue to deliver high quality and affordable health cover,” McAweeney said.
The campaign rolls out across digital, outdoor and radio.
