Did you know a higher level of Brits swim than us Aussies?
HCF has released the next iteration of its health-focused campaign, following a major brand refresh in 2016.
The non-for-profit health insurance provider has released new creative that aims to tap into Australian’s competitive nature and empower the nation to take control of their health.
The ad unearths various facts to surprise people and debunk myths, explains HCF CMO Jenny Williams.
“We are excited to continue this into our new creative, which uses powerful data to make a statement about Australians’ knowledge of health. Our goal is to empower consumers to not only understand their health but to actually make lifestyle changes which will have a positive impact," Williams says.
“This new creative – HCF Health Intelligence – is part of the evolution of the brand refresh which has seen us undertake a marketing and digital transformation and talk about ourselves in a bolder and more meaningful way.”
In the 30-second spot, the voiceover says: “The Swiss has a longer life expectancy than us Aussies.
“We have a higher prevalence of asthmatics than China.”
The campaign, by The Glue Society, finishes with the tagline: “Health Comes First” – introduced last year.
It will roll out across metro and regional TV, digital, mobile and out of home. HCF will also be testing the campaign across regional radio.
Williams tells AdNews HCF has increased its digital targeting with this campaign. Following the latest work will be a health quiz released through HCF assets.
Credits
The Glue Society; Revolver; Match; Serendipity; AnalogFolk; Slik; WE Buchan & One Green Bean.
