It's not just the big sexy brands such as McDonald's and Coke that are joining or eyeing up marketing tactics associated with the latest craze of Pokémon Go.
Speaking at the Adobe Symposium, Jenny Williams, CMO of Australian health insurance company HCF, discussed the firm's digital media transformation, but when faced with a Pokémon question she confessed moves have actually been made when it comes to scoping out the augmented reality app and getting involved.
"I don't think you can work in marketing, or in particular digital marketing these days, without staying abreast of what's going on - or whether these new channels are worth looking into or not," Williams said.
"We have made a phone call and we do have some idea of what it's going to take to get involved with Pokémon.
"We have these machines in our branches where you can get your health checked or check your blood pressure. So we did think that Pokémon may like to go and get their health checked out on these machines from time to time."
Twelve months ago Williams, who also played a pivotal role working as digital strategy consultant on Commonwealth Bank's digital transformation, said HCF made a “strategic and bold move” to embark upon digital transformation to modernise and future proof the organisation. Read more here.
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