HBF rolls out its new brand platform to the tune of “Wish you Well”.
HBF has revealed its new brand platform 'Get Well', to reaffirm its role in helping members through various health issues.
The new positioning, created by Cummins&Parnters, seeks to cover the entire range of products and services the insurer offers.
It features the iconic Australian song “Wish You Well” by Bernard Fanning.
The spot follows different families in a hospital welcoming a newborn, preparing for knee surgery and recovery from illnesses.
Cummins&Partners CCO Sean Cummins said the phrase 'Get Well' was carefully selected.
“The warm, caring sentiment behind “Get Well” reflects the closeness HBF has with so many of its members,” Cummins said.
The campaign rolls out across TV, digital and out of home.
Credits:
Client: HBF
Agency: Cummins&Partners
Media Agency: OMD & Resolution Media
Production Company: The SweetShop
Photographer: Heather Dinas
