Your Advantage was developed in partnership with Brisbane-based strategic-creative agency Next Thursday.
Hastings Deering, Cat equipment distributor and service partner across Queensland, Northern Territory, Papua New Guinea, the Solomon Islands and New Caledonia, has launched a new brand positioning.
‘Your Advantage’, developed in partnership with Brisbane-based strategic-creative agency, Next Thursday, positions the brand to reflect Hastings Deering’s unique customer-focused proposition.
“Hastings Deering’s brief was to create a brand tagline for the corporate business. The Next Thursday team uncovered insights that supported a customer-focused positioning that is compelling across multiple divisions of the business," Next Thursday head of strategy Richard Woof says.
"With an unmatched footprint of service centres across its operational regions, the new brand positioning simply and cleanly communicates the single-minded benefit to the customer.”
Kelly Jury, head of brand and marketing at Hastings Deering, says the new branding reflects the company's values.
“We firmly believe that our people, our footprint and our history coupled with our industry and equipment expertise are our competitive advantage," Jury says.
"The new tagline encapsulates all of these value propositions. We are delighted to have worked with next Thursday on this project and with the end result.”
