Event Junior, designed in collaboration with children, is a family-friendly experience featuring an in-cinema playground.
Event Cinemas has unveiled its latest concept, Event Junior, an immersive experience specially designed for kids.
The first Event Junior has opened at Event Macquarie and Event Shellharbour, before being rolled out in key locations across Australia.
Following the recent successful launch of Event Boutique, Event Junior is the latest in a raft of innovations from Australia’s largest cinema group, delivering on Event Cinemas’ vision to offer customers a world of experiences under one roof.
Event Junior, designed in collaboration with children, is a family-friendly experience featuring an in-cinema playground complete with a slide, a netted climbing gym, digital interactive games and other play equipment.
The new concept has been designed to offer carers with young children a range of experiences to suit their needs including; Dedicated Playtime Only Sessions which offer an alternative daytime activity for those with young ones; Playtime Sessions with a Movie which combine 30 minutes of extra playtime followed by a family friendly feature film; and Movie Only Sessions, which are tailored movie sessions that include a 10-minute play intermission.
Beyond the play area, the entire movie-going experience has been tailored to suit children 8 years and younger with atmospheric light and modified sound, along with a 10 minute intermission allowing children to enjoy a short playtime or bathroom break.
During the film, kids can relax in a new range of kid friendly daybeds and colourful sofa bean bags.
A bespoke Event Junior menu is also on offer with a range of dedicated kid-friendly snacks including junior popcorn combos, muesli bars, kids’ ice-cream, yoghurt and fresh fruit; as well as coffee, tea and snack options for caregivers.
“Our research tells us that our customers value unique experiences. We recognise that for people with young children, it can be a challenge to find fun, affordable activities to do – which led us to create Event Junior, designed by kids especially for kids," Event Cinemas director of entertainment Luke Mackey says.
"Event Junior features a playground at the front of the cinema, which has been tried and tested by children to ensure that the experience delivers. This is about creating a relaxed environment where kids can chase, jump, bounce, play and if they wish, add a movie.
"Whether enjoying a playtime only session, adding a movie or hosting a birthday party, Event Junior is safe and affordable activity that is a complete sensory experience for kids, with the added benefit of being comfortable for carers."
