"Shareability is at the core of our message through drool-worthy content with recipes and olive oil hacks that anyone can try."
The Australian Olive Oil Association (AOOA) have launched the next evolution of the ‘Get Drizzling’ via JOY.
The brand is doubling down on the transformative power of olive oil, showcasing its ability to transform everyday meals from ‘blah’ to ‘ahhh’.
Olive oil is one of the world’s best flavour enhancers, yet many Australians still use it only for dressing salads or dipping bread, so the AOOA is encouraging people to embrace it as the ultimate finishing touch.
The AOOA developed an integrated campaign that puts creativity, energy, and real life application at its core.
Led by Khanh Ong, alongside an expanded roster of dynamic food creators including Stephanie Feher, Sophie Rindfleish, Mel Melbourne, Kayla La Manna, Malissa Fedele, Daniel Lamble and Lucy Rosenberg.
With flair and fun, our tastemakers demonstrate how finishing a dish with olive oil can turn the everyday into something extraordinary, encouraging Australians to pick up the bottle and get drizzling.
"This year’s social-first, evolution of the campaign re-engages influential foodies, while expanding our message with a wider pool of social influencers," Nick Kyprianou-Brown, social director at JOY, said.
"Shareability is at the core of our message through drool-worthy content with recipes and olive oil hacks that anyone can try."
"The campaign comes at an important time for the industry. Last year olive oil prices hit a record high and we saw consumers leave the category because of cost of living pressures," David Valmorbida, president of the AOOA, said.
"This year, prices will be coming down so it’s the perfect time to promote olive oil and remind consumers about the flavour olive oil delivers, with just a drizzle."
Credits:
Australian Olive Oil Association
David Valmorbida – President, Australian Olive Oil Association
Jan Jacklin – General Manager, Australian Olive Oil Association
JOY Agency
Luisa Paton - Head of Strategy & Insight
Libby Young – Creative Director
Nick Kyprianou-Brown – Social Director
Josefina Olivera – Senior Social Media Manger
Megan Derrick – Social Media Coordinator
Jess Murr – Media Account Manager
Monique Lieser – Account Director
Kath Hunter - Multimedia Studio Manager
Joseph De La Hoyde - Music Composer
