With a little help from Rudyard Kipling.
Independent creative agency The Hallway is on the road again with the launch of the Tank 500 Hybrid off-road 4x4.
Spearheaded by a 30” film - directed by Scoundrel’s Ariel Martin - the campaign encourages its audience to act on their inner desire to escape, reminding them that ‘Out there awaits’.
In Kipling’s words: “Go and look behind the Ranges - Something lost behind the Ranges. Lost and waiting for you. Go!".
The campaign rolls out across TV, OOH, social and display.
“As our newest flagship, 7-seater SUV, the Tank 500 offers Australians the opportunity to explore the best this great land has to offer - and to do it in supreme comfort while surrounded by the latest technology, as this latest campaign shows," GWM Australia & New Zealand head of marketing & communications Steve Maciver said.
"Even at a more premium end of the market, Tank 500 offers undeniable value and is set to shake up the SUV segment like no other. ‘Out there awaits’ for families across Australia.”
The Hallway CCO & partner Simon Lee said there’s a voice inside everyone that sometimes urges people to escape from the confines of their daily lives.
"This campaign reminds us how important it is not just to hear but also to heed that inner voice. The words of ‘The Explorer’ provide the narration as the Tank 500 - the ultimate luxury 4x4 - takes us out ‘behind the ranges’ in this latest iteration of our ‘See you out there’ creative platform.”
The Tank 500 is the newest and most exciting entrant in the competitive 4x4 category, offering incredible tech and off-road ability with hybrid engines across its Lux and Ultra grades.
Credits:
CLIENT
GWM Australia & New Zealand
Head of Marketing & Communications: Steve Maciver
Marketing Specialist: Rebecca Jeffery
CREATIVE AGENCY
The Hallway
Scoundrel
Executive Producers: Adrian Shapiro and Kate Gooden
Director: Ariel Martin
Producer: Giordi Caputo
Director of Photography: Max Walter
Editor: Lucas Vazquez
Post-Production: Mr Fox
Colourist: Matt Fezz
Rumble Studios (Audio)
Music & Sound: Rumble Studios
Composer: Rino Darusman
Sound Designer: Tone Aston
Music & Sound EP: Michael Gie
MEDIA
Nunn Media
