The new campaign captures the life-changing moment a person can see the world after being blind.
In the latest campaign for the Fred Hollows Foundation, independent creative agency Core takes viewers through the despair of blindness to the joy of seeing.
Set to Silvchair’s The Great View, the campaign introduces the ‘Fred Moment’ – the moment a patient’s eye patch is removed after surgery and they can see the world.
TV Personality Ray Martin provides the voiceover for the TV commercials and radio spots.
The Foundation has also entered into a charity partnership with oOh! Media for static and digital panel executions.
Credits:
Client: The Fred Hollows Foundation
Director of Public Affairs: Nick Martin
Global Lead, Communications: Alison Hill
Multimedia Producer: Daniel Jesus Vignolli
Multimedia Coordinator: Mary Tran
Communications Manager: Andy Nilsen
Photographer: Michael Amendolia
Creative Agency: Core
Creative Partners: Christian Finucane and Jon Skinner
Creatives: Jenna Morrissey and Sophie Horne
Managing Director: Jane Callister
Account Manager: Lucy Almond
Producer: Deepali Debral
Production Company: Cutting Edge
Studio Manager: Lynne Baillie
Editor: Mark Alchin
Colourist: Dwaine Hyde
Compositor: Kent Smith
Audio Production: Take 2 Creative Audio
Producer / Engineer: Greg Crittenden
