Independent Sydney agency Core has launched a new brand positioning for Sydney Airport’s range of parking.
Independent Sydney advertising agency Core has launched a new brand positioning for Sydney Airport’s range of parking choices in the agency’s first integrated campaign since winning Sydney Airport’s commercial parking advertising account in April.
Core has introduced the tagline of ‘Easy-Peasy Parking’ to highlight the convenience and value that parking at Sydney Airport offers to passengers, meeters and farewellers and other airport visitors.
The agency went with colourful imagery of Matchbox-style toy cars to bring a fresh look to the airport’s parking advertising and to reflect how easy it is to park at the airport.
Christian Finucane, creative partner at Core said: “The convenience of parking at Sydney Airport can’t be beaten, and we’ve developed a brand campaign and tagline to communicate that to all airport visitors.
“We wanted to create an original and bright look to catch the attention of everyone who wants the ease of driving to and from the airport in their own vehicle. In addition, there are also considerable savings to be made by booking online.”
The campaign will initially run across static and digital OOH sites across the airport and on Sydney metro radio, with other media rolling out later in the year.
Campaign credits:
Creative Partners: jon Skinner and Christian Finucane
Creative Team: Anthony Ortuso, Jari Kennedy, Jon Skinner and Christian Finucane
Business Director: Jane Callister
Head of Planning: Kirsty Angus
Photographer: Billy Plumber
Radio: Barry Stewart / Sound Reservoir
