The subscription TV service is kicking off the year with a big push for its upcoming sports and entertainment programming slate.
Foxtel has launched a new campaign reminding Australia that Foxtel is the "only place" where you can "have it all".
Dubbed, ‘I want it all’, the campaign illustrates Foxtel’s role as an entertainment aggregator that brings home valued entertainment experiences for Australian families.
The ad showcases the upcoming winter of sport including every footy code, AFL, NRL, Super Rugby, as well as motor sport across F1 and Supercars, with many sports set to arrive in 4K.
It also touts the arrival of the most the final season of Game of Thrones, along with the return of the season 2 of Big Little Lies, season 2 of Secret City: Under the Eagle and signals a host of new and returning drama coming to Foxtel.
Foxtel has chosen the iconic Queen hit, ‘I want it all’ as the background score, which brings plays on the theme of the campaign.
The campaign also kicks off as the Oscar nominated Bohemian Rhapsody arrives on the Foxtel Store, alongside fellow Oscar contender A Star is Born, which join more than one thousand of the movies available to stream anytime on FoxFlicks.
“Winter is coming, and whether you’re a Game of Thrones fan, a footy tragic, or a movie fanatic looking for the latest blockbusters, Foxtel brings it all together and more," Foxtel CEO Patrick Delany said.
"We are the home of epic drama, every moment of every winter code and the biggest movie hits of the year, all in one place, and our new campaign is a great reminder for people who shout ‘I want it all and I want it now!’ that they never need to compromise when searching for the best entertainment for their household.”
