The campaign stars an army of Domino’s delivery experts, dozens of e-bike riders, and two gigantic Pepperoni Pete company mascots.
Domino’s has launched a major new campaign this week declaring war on delivery charges to promote the fact that all large Domino’s pizzas are now available from just $15 including delivery.
The commercial, created by Elevencom, features an army of hundreds of Domino’s delivery experts, dozens of e-bike riders, and two gigantic Pepperoni Pete company mascots screaming “No Charge” as they run into battle.
“The campaign is based on the insight that customers don’t like the nasty surprise of extra delivery fees when they order food online,” Domino's chief marketing officer ANZ Allan Collins says.
“We’re committed to simplifying our business and removing conditions and charges wherever we can, and our Any Large Pizza $15 Delivered deal is a big step in that journey."
Elevencom creative director Ryan Fallowfield says the campaign was also an important step for the brand creatively.
“We are continually looking to make our creative work for Domino’s more bold and engaging and we think this campaign will really stand out in the category,” Fallowfield says.
The campaign will air in Australia and New Zealand on TV and online channels.
Credits
Domino’s:
Allan Collins, Chief Marketing Officer, ANZ
Melody Livingstone, Head of Marketing, ANZ
Teneille Rudd, Brand Manager, AU
Phoebe Kenny, Brand Manager, NZ
Peter Walmsley, Senior Production Manager
Elevencom:
Ryan Fallowfield
Jono McCauley
Tim Arrowsmith
Daniel Crocetti,
John McLachlan
Production: Taxi Film Production
Jonathan Nyquist, Director
Mark Bishop, Senior Producer
Post Production: Alt VFX
Celeste Fairlie, Senior Producer
Caleb De Leon, Colourist and Flame Artist.
Sound: Sounds Like Butter
Stevie-leigh Batiste, Sound Designer
