"Get the e&s feeling is all about describing that feeling of getting a great deal without the crappy service."
Victorian based kitchen, bathroom, and laundry retailer e&s has launched a new brand platform with 10 Feet Tall.
“The new platform, ‘Get the e&s feeling’ is all about describing that feeling of getting a great deal without the crappy service, brand experience and advice you get from retailers in our category," e&s managing director Rob Sinclair says.
The e&s feeling refers to the many positive aspects of shopping at e&s – the welcoming atmosphere, the informed and helpful staff, the sheer range and quality of products on offer, the after sales services, and the price beat guarantee which reassures customers that they will get the best price available.
The light-hearted commercials focus on the love that e&s staff have with their products.
"We don’t sell brands and products we don’t believe in. In-store, our customers can see that we have spent a lot of time carefully curating the very best products in the world at every price point, and this platform really articulates how much thought and energy goes into our sourcing, training, and pricing, to ensure our clients get the best possible retail experience," Sinclair says.
The campaign launched in October and will roll out over the next few months across all media and in-store.
