The Japanese manufacturer has put the execution of its latest re-positioning in the hands of Deloitte's creatives.
Japanese car manufacturer Suzuki has launched a major brand revamp as part of a market re-positioning and wide-ranging transformation in Australia.
The ‘For FUN’s sake’ campaign, created by Deloitte Digital, represents its continued growth as a creative consultancy.
The new campaign embraces the "raw essence" of the Suzuki brand in Australia, without compromising the fun of being a 'driver'.
The campaign will run across TV, print, online and outdoor. More campaigns will follow promoting Suzuki’s range, including the newly released Jimny SUV. A public relations campaign will complement the marketing and customer service investments.
"We needed to create an idea that was bold and truly meaningful to our audience and we are confident the work produced will deliver against these objectives," Suzuki Australia national marketing manager, automotive, Daniel Mercuri said.
"Through a pitch process, it became clear that Deloitte was best placed to produce work to raise brand awareness and ultimately drive enquiry into the business."
Clients working with Deloitte Digital now include The Great Barrier Reef Foundation, Prince of Wales Hospital Spinal Unit and ANZ.
Deloitte Digital’s creative team in Australia is comprised of over 50 creative professionals working across brand, campaigns, spatial, storytelling, immersive, motion and creative design.
