After announcing new brand ambassador Adam Goodes this week, David Jones has put the focus back on fashion with young talent modelling collections from David Jones’ spirit brands.
After announcing new brand ambassador Adam Goodes this week, David Jones has put the focus back on fashion with young talent modelling collections from David Jones’ spirit brands.
The “Watch This Space” campaign, which launched nationally online and in David Jones this week, features rising stars with a high social media following, including actor/musicianSophie Lowe, DJ and producers Nick Drabble and Stu Turner of Set Mo, illustrator Gemma O’Brien, dancer and choreographer Amrita Hepi, film directorJames Chappell and visual artist Kitty O’Callaghan, Kat Harley and Laura Bailey of Mezo, DJ Luens Jacobs, DJ Kristy Lee Peters of KLP, and athlete and model Amy Pejkovic.
Pejkovic also features in the retailer's 100% digital campaign “It's In You”, also created by Whybin TBWA.
Accordng to David Jones, the influencers were styled across brands including Bec & Bridge, Mink Pink, Shakuhachi, Tigerlily, and Keepsake, to celebrate next generation talent and credible fashion.
“Watch This Space” will run until the end of the month.
Creative credits:
Creative: Whybin TBWA / Maud
Media: Carat
Photographer: Rene Vaile
Stylist: Kelvin Harries
Hair: Chris Coonrod
Make Up: Naomi McFadden
Track: UV Boi's track LUV, featuring Fionn Richards and Brasstracks
