AdNews Newsletter
This year’s campaign is a playful and fun approach to the idea of A Bull in a China Shop and nod to the Year of the Ox.
David Jones adopted a classical style for its Christmas celebrations this year.
The Aussie department store has taken a leaf out of UK counterpart John Lewis’ festive playbook with a beautifully crafted, nostalgic and emotional take on Christmas.
David Jones continues to break the mold and make music videos.
After announcing new brand ambassador Adam Goodes this week, David Jones has put the focus back on fashion with young talent modelling collections from David Jones’ spirit brands.
David Jones is hoping a new campaign centred around denim will get youth flocking to its stores.
