First there was cats in hats, now there's Cat Hacks.
Clemenger BBDO Sydney has created a series of innovative ‘Cat Hacks’ for WHISKAS to encourage cat-lovers to make feline-friendly furniture.
Taken from the popular concept of life hacking and furniture hacking, Cat Hacks are furniture made with kittens and cats in mind.
The 15-second tutorials show would-be DIY experts how to easily build furniture such as cat cubbys, kitty home entertainment system, or coffee table cat hammocks.
Clemenger BBDO Sydney ECD Paul Nagy says the furniture will be donated to cat rescues via PetRescue, a pet adoption charity supported by Mars Petcare.
The six hero Cat Hacks will be posted on Whiskas social media amplified with paid digital, social engagement and earned media.
Credits
Executive Creative Director: Paul Nagy
Creative Director: Luke Hawkins
Creative Director: Ben Smith
Writer: Simon Gibson
Art Director: Dan White
Senior Designer: Daniel Mortensen
Designer: Claire Sutton
Head of Planning: Kit Lansdell
Group Account Director: Maddie Marsh
Senior Account Director: Lena Dawson
Senior Account Manager: George Robertson
Planner - Social Specialist: Toby Clark
Head of Integrated Production: Denise McKeon
Production Company: Revolver/Will O’Rourke
Director: The Glue Society’s Paul Bruty
Managing Director/EP: Michael Ritchie
EP/Head of Projects: Josh Mullens
Producer: Jasmin Helliar & Phoebe Marks
DOP: Rob Marsh
Production Designer: Silvana Azzi Heras
Post Production Company: The Glue Society Studios
Editor: The Glue Society’s Luke Crethar
Colourist: Fergus Hally
Online Operator: Viv Baker
Post Producer: Scott Stirling
Marketing Director: Ben Culligan
Marketing Manager: Natalie McWilliam
Brand Manager: Steph Grove
Media Agency: MediaCom + Starcom
PR: Palin Communications
