TBWA combines cats and hats in first work for GoDaddy.
Fedoras, bonnets, helmets: There are all types of hats for all types of cats in the new ad for GoDaddy.
The new shop’s first work for the client, 'Go You. GoDaddy', is very different than both BFG’s work and previous campaigns involving famous women and desperate nerds.
The ad stars a lady called Johanna, who has a passion for making hats for cats. The idea is GoDaddy helped her turn her crazy idea into a crazy successful business.
TBWA/Chiat/New York won the GoDaddy account late last year, following the problematic Super Bowl campaign from BFG, which involved the mistreatment of puppies.
Credits
Agency – TBWA\Chiat\Day New York
Client – GoDaddy
CEO – Rob Schwartz
CCO – Chris Garbutt
Global Brand Leader – Sean McCarthy
Global Creative Director; Writer – Adam Wohl
Creative Director – Bill Hornstein
ACD / Art Director – Josh Yeston
Group Panning Director – Julie Darlow
Head of Production – Chad Hoppenwasser
Group Executive Producer – Jason Souter
Integrated Producer – Leigh Alcott
Art Producer – Kate Pollack
Associate Producer – Katie Boyko
Account Director – Chad Testa
Account Supervisor – Nora Chivelly
Production Company – MJZ
Executive Producer – Eriks Krumins
Producer – Jay Shapiro
Director – The Perlorian Brothers
Director of Photography – Toby Irwin
Editor – Dave Koza
