Chargrill Charlie's is recruiting social media stars to promote its new picnic packs released this summer.
Chargrill Charlie’s is tapping a number of influencers this summer in a PR push for its newly launched online catering offering.
To coincide with the online catering, social media personalities will promote the new picnic range as across Instagram as part of a PR strategy led by Roxy Jacenko's Sweaty Betty.
So far, Instagram sensation The Fat Couple and blogger Chloe Sue have come on board as part of the campaign.
Sweaty Betty been behind the transformation of Chargrill Charlie’s over the last 12 months, taking the business from a humble chicken shop to a Sydney hotspot.
It's executed a number of stunts for the brand, including taking over Bondi Beach and moving its menu to offer healthier options endorsed by Jacenko.
