What would paleo Pete Evans think?
My Kitchen Rules judge and celebrity chef, Manu Feildel, has teamed up with Streets icecream brand Magnum for the launch of his own flavour, Chocolate Toffee.
Feildel took to Facebook to announce the collaboration with the hashtag #magnumbymanu.
Not to be confused with Manu Magnum, who is in fact a pornstar. We found that out the hard way.
Globally, Magnum has collaborated with some of the world’s best fashion designers and style icons – from Dolce & Gabbana, Karl Lagerfeld, Zac Posen, Henry Holland, Kylie Minogue and Olivia Palermo. The collaboration with Manu Feildel is an Australian first for the brand.
Magnum senior brand manager, Sylvie McCallum, said: “Manu Feildel is one of Australia’s most celebrated chefs, so we are thrilled at the opportunity to collaborate with him and create a decadent new flavour for Australian consumers.
“Manu is the first chef in the history of Magnum to co-create a bespoke Magnum with the brand.”
The campaign is currently running across social and point-of-sale.
