Blueprint AI.
Squarespace has launched 'Human Powered'.
The product-driven campaign is built around a core question: Can AI actually make digital design more human? Squarespace believe the answer is yes — and that Blueprint AI is proof that AI can unlock creativity, not limit it.
Blueprint AI, which helps users create personalised websites in just a few minutes relies on Squarespace’s 20+ years of design experience to create bespoke sites that feel both uniquely personal and high-quality.
The campaign, produced by Squarespace’s in-house creative team, features a designer’s sketchbook come to life to highlight the many ways that Blueprint AI helps users unlock human creativity.
Throughout the spot you some of the product's core features, including brand personality choices, font pairing options and curated color palettes, come together to create a seamless starting point for any entrepreneurial journey.
The campaign is running across paid social and instream in Australia through June 2025.
Credits:
Client / In-House Creative: Squarespace
Chief Creative Officer: David Lee
Creative Director Ben Hodgin
Senior Art Director: Katie Brents,
Senior Creative Writer: Danielle Cheesman
Brand Design Director: Satu Pelkonen
Senior Brand Designer: Dorian Dreyfuss
Senior Production Designer: Alex Tutlelian
Senior Motion Designer: Marlon Morina
Senior Director, Creative Production & Operations: Erica Kung
Executive Producer: Marisa Wasser
Head of Business Affairs: Kiersten Bergstrom-Pavlik
Senior Business Affairs Manager II: Michelle Crane
Senior Director, Creative & Brand Strategy: Nate Skinner
Social Media Strategist: Celeste Scott
Senior Director, Product Marketing: Jono Rourke
Senior Product Marketing Manager: Jordan Cameron
Associate Director, Product Marketing: Julie Osborn
Editor: Ken Rosenberg
Production: ManVsMachine, London UK
Design, Direction and Production: ManvsMachine
Director of Photography: Kaname Onoyama
Production Manager: Michelle Cheung
Production Design: Simon Davis
Stylist: Taff Williamson
Colour Grade: George Kyriacou @ Black Kite
Music and Sound Design: Q Department NY
Song Title: Shades Of Blue Print in B Major
Audio Post: Lime Studios
Audio Mixer: Jeff Malen
Audio Assistant: Victoria Cortez
Producer: Cassie Underwood
Executive Producer: Susie Boyajan
